Omvera — Client Demo Access

Total Revenue SHOPIFY

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All orders

Total Orders SHOPIFY

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All time

Total Customers SHOPIFY

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All time

Avg Order Value SHOPIFY

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All orders

Revenue — Last 30 Days SHOPIFY

Alerts AUTO

⚠ Low Stock: 3 SKUs

Matte Black Tote, Canvas Weekender, Cord Organizer below reorder threshold

◎ ROAS Declining

Meta CPA up 12% over 7 days. Review creative fatigue.

✓ Fulfillment On Track

98.2% of orders shipped within SLA this week

Revenue by Channel 30D

Direct

Meta Ads

Google Ads

Email

Organic

Fulfillment Rate SHOPIFY

On-Time Shipped

98%

Delivered on Time

94%

Return Rate

4.1%

Refund Rate

2.3%

Ad Spend Summary META+GOOGLE

Total Spend MTD

$81.7K

Blended ROAS

3.82x

Avg CPA

$28.70

Avg CTR

4.1%

Gross Revenue SHOPIFY

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Total price

Net Revenue SHOPIFY

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Subtotal

Orders SHOPIFY

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All time

AOV SHOPIFY

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Per order

Total Tax SHOPIFY

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Collected

Daily Revenue — All Orders SHOPIFY

Orders by Financial Status SHOPIFY

Orders

FULFILLMENT: PAYMENT:

Order	Customer	Revenue	Fulfillment	Payment	Date

Total Products

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Synced from Shopify

Active Products

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Published status

Product Types

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Categories

Stock Levels by SKU

Product	SKU	In Stock	Reorder At	Status	Days Left
Matte Black Tote	MBT-001	12	50	⚠ Low Stock	4d
Canvas Weekender	CWB-003	8	30	⚠ Low Stock	3d
Cord Organizer	COR-007	22	40	↻ Reorder	7d
Slim Wallet	SLW-002	340	100	✓ Healthy	68d
Laptop Sleeve 15"	LSV-015	167	75	✓ Healthy	42d
Passport Holder	PPH-004	256	60	✓ Healthy	51d
Tech Pouch Large	TPL-009	94	50	✓ Healthy	22d
Keychain Clip	KCC-011	512	150	✓ Healthy	85d

Inventory Health

Healthy Reorder Low Stock

Pending POs 3 OPEN

              SupplierUnitsETA
            

Sunrise Mfg 500 Mar 08

Delta Goods 300 Mar 14

Apex Co. 200 Mar 23

Fulfillment Rate SHOPIFY

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Orders fulfilled

Fulfilled Orders SHOPIFY

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Completed

Awaiting Fulfillment SHOPIFY

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Open orders

Fulfillment Records SHOPIFY

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Synced

Fulfillment Performance — 30D SHOPIFY

Carrier Performance 30D

UPS Ground

97%

FedEx Express

99%

USPS Priority

92%

DHL International

88%

Recent Fulfillment Issues AUTO-FLAGGED

Order	Issue	Carrier	Days Late	Status	Action
#8744	Delayed in transit	USPS	+2d	Monitoring
#8699	Lost package claim	UPS	+5d	Escalated
#8621	Wrong item shipped	Internal	+0d	Processing
#8599	Damaged in transit	DHL	+1d	Resolved	✓ Closed

Meta

Google

TikTok

Instagram

All Channels

Total Ad Spend ALL

$127,400

MTD across all channels

Blended ROAS

3.94x

▲ Up 0.3x vs last month

Avg CPA

$28.40

▲ Down $2.10 this week

Avg CTR

4.8%

▲ TikTok leading at 6.2%

Revenue Attributed

$501,956

From paid channels

Daily Spend vs Revenue — 30D ALL CHANNELS

Spend by Platform MTD

Meta $52.4K Google $29.3K TikTok $28.8K Instagram $16.9K

TIKTOK SHOP Orders via TikTok Shop — Last 30D TIKTOK

TT Shop Orders

847

TT Shop Revenue

$74,180

Avg TT Order Value

$87.58

Top Performing Video

Matte Black Tote UGC

Product	TT Orders	Revenue	Avg Views/Sale	Top Video Type	Trend
Matte Black Tote	312	$27,768	4,200	UGC	▲ +24%
Canvas Weekender	189	$27,405	6,100	Tutorial	▲ +18%
Tech Pouch Large	201	$12,864	3,800	UGC	▲ +31%
Slim Wallet	145	$6,143	2,900	Unboxing	→ Flat

INSTAGRAM Shopping & Story Attribution — Last 30D INSTAGRAM

IG Orders

423

IG Revenue

$48,920

Story CTR

3.8%

Top Format

Reels Shopping Tag

Revenue by Format

Top Products via Instagram

Product	Orders	Revenue
Matte Black Tote	156	$13,884
Canvas Weekender	98	$14,210
Passport Holder	89	$4,005
Slim Wallet	80	$4,640

Campaign Performance — All Channels

Campaign	Platform	Spend	Revenue	ROAS	CPA	CTR	Status
Prospecting — Broad	Meta	$18,200	$82,100	4.51x	$21.40	4.0%	Active
Retargeting — 7D	Meta	$12,400	$67,800	5.47x	$16.20	6.2%	Active
Brand Search	Google	$8,100	$44,200	5.46x	$14.90	8.1%	Active
Shopping — All Products	Google	$14,200	$41,800	2.94x	$38.40	2.9%	Review
#TravelEssentials UGC	TikTok	$9,200	$48,100	5.23x	$18.20	6.8%	Active
Spark Ads — Top UGC	TikTok	$11,400	$52,400	4.60x	$19.80	5.9%	Active
Reels — Product Showcase	Instagram	$8,400	$31,200	3.71x	$26.40	4.1%	Active
Story Swipe-Up — Tote	Instagram	$8,500	$17,720	2.08x	$31.20	2.9%	Review
Lookalike — LTV Top 5%	Meta	$21,800	$51,300	2.35x	$34.20	3.1%	Paused

Total Customers SHOPIFY

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All time

Repeat Customers SHOPIFY

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2+ orders

Repeat Purchase Rate SHOPIFY

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Of total customers

Avg Customer LTV SHOPIFY

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Total spent / customer

New vs Returning — 30D SHOPIFY

Top Customer Segments SHOPIFY

First-Time Buyers

64.7%

2–3 Purchases

21.8%

4+ Purchases (VIP)

13.5%

Customers

Customer	Orders	Total Spend	Last Order	Segment
Jennifer H.	14	$1,842	Mar 01	VIP
Robert K.	11	$1,540	Feb 27	VIP
Michelle T.	9	$1,287	Feb 24	VIP
Carlos M.	7	$982	Mar 02	Loyal
Diane L.	6	$841	Feb 28	Loyal

Open Returns SHOPIFY

7

Awaiting action

Approved This Month

14

Refunds issued

Refund Value MTD

$2,841

4.1% of revenue

Avg Resolution Time

2.4d

↓ From 3.8d last month

Returns Queue

Return ID	Order	Customer	Reason	Value	Status	Note	Action
RTN-0091	#8801	Alex R.	Wrong size	$198.00	Initiated
RTN-0090	#8798	Maria S.	Damaged in transit	$342.00	Initiated	Mar 16
RTN-0089	#8781	James T.	Not as described	$289.00	Approved	Mar 15
RTN-0088	#8765	Priya K.	Changed mind	$129.00	Approved	Mar 14
RTN-0087	#8744	David C.	Defective product	$178.50	Item Received	Mar 12
RTN-0086	#8722	Emma R.	Wrong item shipped	$445.00	Refunded	Mar 10	✓ Complete

3 active suppliers · 3 open purchase orders

Sunrise Manufacturing

Contact: Mark Chen · [email protected]

Lead Time

14d

Min Order

250u

On-Time

78%

Delta Goods Co.

Contact: Sarah Kim · [email protected]

Lead Time

10d

Min Order

100u

On-Time

96%

Apex Components

Contact: Tom Reeves · [email protected]

Lead Time

7d

Min Order

50u

On-Time

99%

Purchase Order History

PO Number	Supplier	Product	Units	Total	Status	ETA	Action
PO-0041	Sunrise Mfg	Matte Black Tote	500	$4,200	⚠ Overdue	Mar 08
PO-0040	Delta Goods	Canvas Weekender	300	$2,850	In Transit	Mar 14
PO-0039	Apex Co.	Cord Organizer	200	$980	Confirmed	Mar 23	On track
PO-0038	Delta Goods	Slim Wallet	400	$3,600	Received	Mar 05	✓ Complete

Open Tasks

5

Needs action

Resolved Today

3

Good pace

Avg Resolution

1.8d

Per task

Auto-Generated

8

From alerts this week

Open Tasks

Reorder Matte Black Tote — 4 days of stock remaining

Auto-generated · Inventory Alert · Mar 19

Escalate PO-0041 — Sunrise Mfg delivery 11 days overdue

Auto-generated · Supplier Alert · Mar 19

Review RTN-0091 return request — Alex R. awaiting decision

Auto-generated · Returns Queue · Mar 17

Review Lookalike campaign — ROAS dropped to 2.35x

Auto-generated · Ad Performance · Mar 18

Send win-back email to 18 lapsed customers (90+ days)

Auto-generated · Customer Intelligence · Mar 19

Ops Log TODAY

PO-0040 status updated to In Transit

10:42 AM · Supplier module

RTN-0089 marked approved — refund queued

9:18 AM · Returns module

Win-back email sent to 23 lapsed customers

8:55 AM · Customer module

Dashboard synced — 312 records updated

8:00 AM · Auto-sync